Avatar

Since the Avatar franchise dives deep into a wholly different world, we thought its social channels should do the same, murderous creatures and all. For the release of The Way of Water, we created a sleeker, more radiant look for the franchise that matched the vibrancy of James Cameron’s vision. We also came up with fresh content that explored all corners of the awe-inspiring Pandora and the people who created it. This resulted in +351,176 net new fans across platforms in 2024, 8.7% engagement rate (far above the 2–3% industry benchmark). We even launched and organically grew @avatar TikTok to 1M followers in just two years!